AVOCADO

BOWL PARTY

WHAT WE DID

STRATEGY
DESIGN
PRODUCTION

Dunlavy Buffalo Park

HOUSTON / USA

The State of Michoacán invited Houstonians to know mexican avocado, which plays an important part on each Super Bowl. The goal was to capitalize the political climate to extend an initiative of brotherhood between our nations that served to strengthen business relations. This audience looks to enjoy the Super Bowl more than anything, so we prepared a Sports Bar with all the commodities but showcasing avocadoes at every opportunity. We also had NFL Superstars in attendance as event ambassadors.

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